Mark Twain once quoted that when you “find yourself” leaning with the majority, you should “pause and reflect” on your decisions.
Lead Generation is one of the most pivotal components for businesses. An integral aspect of SEO, generating leads is necessary for all organizations. The leads need to keep flowing into the organization’s pipeline so that the company can use effective targeting and marketing collaterals to convert these leads into paying customers.
Now, before we jump into the crux of the matter, here is an example of a company that successfully used lead generation strategies to increase their sales.
In 2012, the print and digital document giant, Xerox decided to create a microsite to engage their prospects and provide relevant tips and tricks to maximize revenue to the business. They used content marketing strategies as a part of their larger lead generation strategy.
What was the result you ask?
20,000 new leads and
Wait for it…
A massive $1.3 billion in pipeline revenue!
That was to get you in the groove!
So should you too create a microsite and provide tips to your readers? Should you have a stellar content marketing strategy to boost your sales prospects magically? Well, don’t jump into conclusions yet.
As the experts at Hubspot mentions, content marketing is an integral part of increasing overall lead generation strategy.
But that is just half the information; many companies fail to understand that investing in content marketing for developing lead generation strategy isn’t enough to bring in increased revenue into the business.
There is much more to consider. There are many questions that you need to ask. And the right questions as we speak of it!
Now, what are the questions you should ask before embarking on a lead generation strategy?
Well, I have drawn out some of the questions and provided answers along with the same for your reference.
Lead generation is essential for companies looking to boost traffic to their website and subsequently sales. More the leads, the higher the conversion. So, there is no denying that generating quality leads to your sites (and your business) is pivotal.
In a glance, for lead generation, ask these seven questions:
1. Who is your target audience?
2. What questions are your prospects asking?
3. What makes a regular lead turn into a promising prospect?
4. How and where will you distribute the company’s content?
5. How will you track your progress?
6. Why should the prospects undertake business deals with you?
7. What kind of content should you prepare?
Keep these easy and effective questions in mind before you start making lead generation strategies.
Have any more strategies to add to the list? Comment below.
Do you need assistance in crafting a stellar and effective lead generation strategy? Get in touch with Esalesclub and see your business generating real-time leads.