Lead Generation Strategies Are Bound to Work in 2019
Apr09

Lead Generation Strategies Are Bound to Work in 2019

Lead generation is a concept that is integral to all businesses, regardless of the industry. Companies have used this strategy for a long time. In the earlier days, when the world was far from the internet, businesses had to develop a rapport with their customers. They had to influence them to buy the product/service, generating more revenue in the process. This is defined as the process of lead generation. According to the modern...

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6 Essential Social Media Platforms for B2B Marketers
Mar26

6 Essential Social Media Platforms for B2B Marketers

Social media has been the talk of the town for some time now. There is no doubt that social media has become one of the most critical elements of digital marketing. It is one of those platforms which reaches out to millions of people all over the globe. And with least effort. One share on social media, and if it can interest your consumers, then yes, the results are tremendous. Your post will get many shares, and your brand will get...

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5 Advantages of Geo-Targeted Marketing
Mar19

5 Advantages of Geo-Targeted Marketing

Okay. Answer this honestly! Do you like getting personalized gifts? We know you do. Of course, you do. Everyone does. Personalization is what makes this world so unique. When you go to a restaurant, the cook prepares dishes that suit your personal preference. You pick clothes in the shop that caters to your fashion choice. Everything comes back to what you prefer! What you want! When it comes to marketing, it is quite the same. An...

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Lead Generation Strategy: 7 Questions to Ask Before You Start Planning
Feb27

Lead Generation Strategy: 7 Questions to Ask Before You Start Planning

Mark Twain once quoted that when you “find yourself” leaning with the majority, you should “pause and reflect” on your decisions. Lead Generation is one of the most pivotal components for businesses. An integral aspect of SEO, generating leads is necessary for all organizations. The leads need to keep flowing into the organization’s pipeline so that the company can use effective targeting and marketing...

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6 Useful B2B Email Marketing Ideas for B2B marketers
Feb22

6 Useful B2B Email Marketing Ideas for B2B marketers

Let me tell you a story today. It’s a simple conversation between a deer and a rabbit. The point of narrating the story is straightforward- to help you learn a precious lesson relating to the significance of the right communication in B2B email marketing. Okay, let’s get on with it! The deer sent a message to the rabbit “On ships with finger chips.” The rabbit traveled to the harbor to share finger chips with its friend. Well, are you...

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5 New Ways To Fix Your B2B Content Marketing Strategy
Jan29

5 New Ways To Fix Your B2B Content Marketing Strategy

Content! The all-mighty king, which when used appropriately can make your business. Misuse it, and it can break your business. Recently, I came across a question on the internet. It was a simple question- how to make the right content marketing strategy? I thought about it for some time, pondering on all that has been said by the B2B marketing experts, and then realized that there is a wide gap in understanding the basic concepts....

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