6 Essential Social Media Platforms for B2B Marketers
Mar26

6 Essential Social Media Platforms for B2B Marketers

Social media has been the talk of the town for some time now. There is no doubt that social media has become one of the most critical elements of digital marketing. It is one of those platforms which reaches out to millions of people all over the globe. And with least effort. One share on social media, and if it can interest your consumers, then yes, the results are tremendous. Your post will get many shares, and your brand will get...

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6 Useful B2B Email Marketing Ideas for B2B marketers
Feb22

6 Useful B2B Email Marketing Ideas for B2B marketers

Let me tell you a story today. It’s a simple conversation between a deer and a rabbit. The point of narrating the story is straightforward- to help you learn a precious lesson relating to the significance of the right communication in B2B email marketing. Okay, let’s get on with it! The deer sent a message to the rabbit “On ships with finger chips.” The rabbit traveled to the harbor to share finger chips with its friend. Well, are you...

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5 New Ways To Fix Your B2B Content Marketing Strategy
Jan29

5 New Ways To Fix Your B2B Content Marketing Strategy

Content! The all-mighty king, which when used appropriately can make your business. Misuse it, and it can break your business. Recently, I came across a question on the internet. It was a simple question- how to make the right content marketing strategy? I thought about it for some time, pondering on all that has been said by the B2B marketing experts, and then realized that there is a wide gap in understanding the basic concepts....

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Need to Speed Up your Customer Acquisition Cycle? Here are some good tips
Dec31

Need to Speed Up your Customer Acquisition Cycle? Here are some good tips

Are you aware of the customer acquisition cycle? Do you know at what stage your potential customers are at now? Many people visit your online site wherein some will stay and consume the information, subscribe and be an active customer also gradually. But, everyone won’t convert into loyal clients, and it will take quite a lot of time to complete the process too. So, it’s important to know the tactics to speed up your customer...

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5 Ways Artificial Intelligence can Boost Digital Marketing
Dec12

5 Ways Artificial Intelligence can Boost Digital Marketing

Some people call it artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.-Ginni Rometty Artificial intelligence, popularly known as AI, is the recreation of human intelligence processes by machines, especially computer systems. We can also call it machine intelligence. To be practical, we live in a digital era where if a...

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Getting Geo-Targeted Marketing Right: Do it with Databases
Oct29

Getting Geo-Targeted Marketing Right: Do it with Databases

Getting Geo-Targeted Marketing Right: Do it with Databases Let’s just pop up the question- What is Geo-targeted Marketing? How to get it done right? A marketing strategy that is based on the insights of a prospect or a customer from their geographical location is known as Geo-targeted Marketing. Basically, it has holds a good scope for the B2B marketers because they acknowledge the importance of personalizing their content according...

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