5 NEW WAYS TO FIX YOUR B2B CONTENT MARKETING STRATEGY
Jan29

5 NEW WAYS TO FIX YOUR B2B CONTENT MARKETING STRATEGY

Content! The all-mighty king, which when used appropriately can make your business. Misuse it, and it can break your business. Recently, I came across a question on the internet. It was a simple question- how to make the right content marketing strategy? I thought about it for some time, pondering on all that has been said by the B2B marketing experts, and then realized that there is a wide gap in understanding the basic concepts....

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Need to Speed Up your Customer Acquisition Cycle? Here are some good tips
Dec31

Need to Speed Up your Customer Acquisition Cycle? Here are some good tips

Are you aware of the customer acquisition cycle? Do you know at what stage your potential customers are at now? Many people visit your online site wherein some will stay and consume the information, subscribe and be an active customer also gradually. But, everyone won’t convert into loyal clients, and it will take quite a lot of time to complete the process too. So, it’s important to know the tactics to speed up your customer...

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5 Ways Artificial Intelligence can Boost Digital Marketing
Dec12

5 Ways Artificial Intelligence can Boost Digital Marketing

Some people call it artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.-Ginni Rometty Artificial intelligence, popularly known as AI, is the recreation of human intelligence processes by machines, especially computer systems. We can also call it machine intelligence. To be practical, we live in a digital era where if a...

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Geo Targeted Marketing Strategies for Better Engagement
Aug30

Geo Targeted Marketing Strategies for Better Engagement

To catch hold of the customers or the prospects in a B2B or a B2C market is a challenge for both the marketers and sellers. However, the universe conspires for certain events not just for the everyday life of an individual but the business world as well. Let us understand how? Look at the way marketing is emerging, think about the technologies that’s being invented to channelize the efforts of the marketers to the appropriate...

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Geo-Targeted Marketing: Enhance brand equity and drive conversions
Aug14

Geo-Targeted Marketing: Enhance brand equity and drive conversions

Geo-Targeted Marketing: Enhance brand equity and drive conversions Marketing can be done through multiple channels using varied ways but it is up to you to decide which medium is more efficient, and effective for your brand. Reason? Brand building is crucial, which means you need to keep evolving it for better prospecting, and productivity. You are not alone in this, there are processes which will help you realize this goal....

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