Some people call it artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.-Ginni Rometty Artificial intelligence, popularly known as AI, is the recreation of human intelligence processes by machines, especially computer systems. We can also call it machine intelligence. To be practical, we live in a digital era where if a marketer doesn’t use artificial intelligence in his/her marketing strategies along with the targeted resources he/she includes for better outreach, one can consider that he is...