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Content! The all-mighty king, which when used appropriately can make your business. Misuse it, and it can break your business. Recently, I came across a question on the internet. It was a simple question- how to make the right content marketing strategy? I thought about it for some time, pondering on all that has been said by the B2B marketing experts, and then realized that there is a wide gap in understanding the basic concepts. Content marketing is defined as “a strategic [marketing] approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a...
Are you updated with the new B2B lead generation strategies? Well, Lead generation tactics are always essential for the growth of the business. But as we say, one-size won’t fit for all similarly every strategy won’t fit for B2B marketing. It is...
Optimizing the conversion rates might seem like a crucial task. It...
Are you aware of the customer acquisition cycle? Do you know at what...